PRIVACY POLICY

Overview
This Privacy Policy describes the policies of MacKay & Company ("MacKay" / "our") regarding the collection, use, disclosure and protection of the following types of information:

• Information obtained when you ("you" / "user") visit the www.partspotential.com web site (the "Web Site").
• Information obtained through email communications with you related to the Web Site.

This privacy policy does not apply to information that MacKay may collect from you by other means (including offline) or from other sources, nor does it apply with respect to information you provide to MacKay through other means or web sites. Your use of the Web Site constitutes your acceptance of all of the terms and conditions contained in this Privacy Policy and the Terms of Use and your consent to any action MacKay takes with respect to your information that is in compliance with this Privacy Policy.

MacKay may change the terms of this Privacy Policy, so you are encouraged to review this page from time to time. Your continued use of this Web Site following the posting of changes to the Privacy Policy means that you accept the changes.

If you do not agree to this Privacy Policy, as modified from time to time, please do not visit this Web Site.

INFORMATION MACKAY COLLECTS AND HOW MACKAY COLLECTS IT

General
MacKay requires you to provide us with certain information about yourself when you register with this Web Site and when you request products or services. The information MacKay collects may include information from which you may be personally identified ("Personally Identifiable Information"), such as name, postal address, telephone number, fax number and email address, and also may include certain business information, such as employer name, occupation, job function, and job title. MacKay may also collect credit card and related information when you request a product or service (including registering for the Web Site) for which there is a charge. This Web Site only collects Personally Identifiable Information with your knowledge.

Automatic Data Collection
When you visit this Web Site, MacKay may collect the IP address of your computer.

MacKay also automatically records other information that identifies your computer to this Web Site and tracks your behavior on the Web Site. For example, MacKay may record how many times you visit this Web Site and your navigation within the Web Site. MacKay does not collect Personally Identifiable Information in this manner; however, if you provide us with Personally Identifiable Information, MacKay may associate that information with the information that is collected automatically.

Methods used to collect this information may include "cookies." A cookie is a small amount of data that is sent to your browser from a server and stored on your computer's hard drive. Most browsers allow you to block the receipt of cookies, but doing so may compromise your ability to use certain features of this Web Site.

HOW MACKAY USES YOUR INFORMATION

General
MacKay uses Personally Identifiable Information that MacKay collects on this Web Site for the following purposes:

• To provide you with this Web Site and other products and services.
• To respond to your inquiries and contact you about changes regarding the Web Site.
• To provide you with email, fax and other notices (such as expiration and renewal notices) and inquiries regarding your account and the products or services that you are receiving, and for billing and collection purposes.
• For any other purpose disclosed at the time the information is collected or to which you consent.
• As otherwise specifically described in this Privacy Policy.

MacKay also may use your information to better understand the needs of our clients and to improve our Web Site. For example, MacKay may use this information to determine what portions of the Web Site are most popular and the demographics of our clients generally. Cookies and other user information also enable us to customize your experience on the Web Site.

MacKay may use IP addresses to help diagnose problems with the Web Site's services or to administer the Web Site. MacKay may also use IP addresses to help identify a user during a particular session and to gather data regarding use of the Web Site.

Our Disclosure of Your Information
MacKay will not disclose your information to anyone outside of MacKay, except as described in this section.

MacKay may from time to time disclose your information to members of your company and/or your parent company and/or the company of your brand affiliation if requested by one of those business entities with a contractual connection to your use of the Web Site. The only other times MacKay may disclose your Personally Identifiable Information collected on this Web Site are as follows:

• In the event of an asset sale, merger, consolidation, restructuring, reorganization, liquidation or other similar transaction involving MacKay or this Web Site, MacKay may transfer some or all user information, including Personally Identifiable Information, to the successor company.
• MacKay will disclose your Personally Identifiable Information when MacKay believes such disclosure is required by law or for the protection of persons or property.
• MacKay may disclose your Personally Identifiable Information with your consent, as well as when disclosure is necessary to accomplish the purpose for which you provide it.

Security
MacKay uses reasonable security safeguards to protect Personally Identifiable Information collected on this Web Site from unauthorized access, use, modification or disclosure. However, due to the design of the Internet and other factors outside of our control, MacKay cannot guarantee that communications between you and the servers that host the Web Site will be free from unauthorized access by third parties.

Right to Access and Change Information
You may view and update information that you previously submitted to the Web Site. However, a request to change information may not be accommodated if the request would conflict with legal requirements or result in incorrect information. Requests to view or change personal information may take a few days to process.

Links
This Web Site may contain content, services, advertising and other materials that link to Web sites operated by third parties. MacKay has no control over those other sites, and this Privacy Policy does not apply to them. MacKay encourages you to refer to the privacy policies, if any, of those sites.